On the brand globalization track, time is the window. Whoever can lay out intellectual property rights faster will have the first-mover advantage.
This year, we have another memorable piece of good news:
Information submitted April1;
Officially approvedSeptember26th!
In less than180days, our Chinese client,THeadquarter, successfully obtainedthe Singapore Trademark Registration Certificate forits brand, officially completing the important step of branding overseas.
This is a milestone and a starting point for the international market.
First, whyTalways need to register a Singapore trademark?
Mr.T’s industry,Wellness × Fitness × Recreation, is one of the fastest growing markets in Singapore and Southeast Asia.
Data shows that Singaporean consumers’ demand for healthy living, sports lifestyle and high-value branded consumption continues to soar, and the market space is far from saturated. In such a competitive environment, brands wishing to gain a foothold must establish an identity in the legal sense as early as possible.
Talways knows very clearly:
“For a product to enter the Singapore market, the brand must first enter the international rules.“
Therefore,Mr.Tmade a quick decision and chose to lock in the Singapore trademark before laying out the market, channels and brand communication in order to take a key step towards internationalization.
II. From planning to declaration: success is not by chance, but professionalism determines results
Trademark registration may seem like just filing an application, but it’s the pre-planning that really affects speed and adoption rates.
Wedid a complete strategy designforMr.T, which mainly contains:
Trademark Search and Risk Identification
Conducting similar industry searches through the official database of the Intellectual Property Office of Singapore (IPOS) ensures that the trade namedoes not conflict with existing brands in the market, avoiding future legal disputes and the risk of return.
② Classification layout planning
Based on the fact thatTTotal spans multiple lines of business, we targetcore business categories, expansion categories, and potential future areasto ensure that brand growth is not duplicated due to insufficient categories.
③ Internationalization route design
It’s not just about“successful registration“, it’s aboutextending the globalIPlayout forthe future:
Singapore → Southeast Asia → Madrid System → Global Brand Matrix
This layout minimizes costs and maximizes efficiency.
④ Full application follow-up
It includes the whole process operation such as material review, submission, official communication, and response to review comments, ensuring that all links are smooth, accurate and controllable.
In the end,it was a one-time pass with no dismissals and no rework.
Third,180days to get approved: efficient through, is the strength is also a strategy
While Singapore’s trademark registration cycle is usually 6-12months,it only took Mr.Tabout180daysfrom filing to approval.
It’s fast for3reasons:
Planning is sound → avoid duplicate revisions;
Rigorous documentation → directly meets official standards;
Full management → Do not miss any node.
The moment we received the official approval notice,Mr.Tsaid:
“It’s not a piece of paper that proves it, it’s my brand really going global.“
Picture / Mr. T has successfully got the Singapore trademark, and the pirated picture will be punished!
Fourth, what does it mean when you get a trademark?
After the approval of the trademark,whatTTotal gained is not only a logo, buta bottom moat for brand internationalization:
The interest and value of getting a trademark lies in:
Official intellectual property protection → can be pursued for infringement, counterfeiting, and piracy;
Can apply for cross-border platform brand certification → Can be used forShopee,TikTok,Lazadaand other local platform protection;
Brand equity can be included in enterprise value → can be used for financing, valuation, cooperation, mergers and acquisitions;
Trademarks can be licensed to operate or franchised → can increase the ability of the business model to realize;
Laying out the application channel in Southeast Asia and globally → can be followed up with faster layout and lower cost.
This means thatthe TotalTbrand has an identity and market position in Singapore in the legal sense.
Fifth, written after the case: brand overseas, the earlier the layout of the more advantageous
In the age of globalization, the risk of not registering a trademark is no longer just“being taken“:
Products can’t be shelved on platforms, brands can’t advertise, collaborations can’t move forward, and markets are blocked by competitors.
Bottom line:what took you years to build as a brand, someone may be able to register away in a day.
Mr.T’s choice to lay out intellectual property rights first is the right decision at the strategic level.
This step is worth learning for all brands going overseas.
Conclusion: The next success story could be you!
From China to Singapore, from local brand to international brand,Mr.Thas completed thebrand identity upgradewith one trademark.
We are honored to accompany the brand to take this critical step, planning, declaration, follow-up, certification, landing, one-stop escort.
In the future, whether you are a cross-border e-commerce company, a brand owner, a startup, a supply chain company, or a business that is planning to enter the Southeast Asian market:
Laying out a trademark is laying out the future. The next success story is expected to be you.
*Reference sources:IPOSSingapore,ACRA, the synthesisof GeneralToral collation, and media reports to integrate information, reproduced must indicate the source, infringement and deletion of contact.
