Standing at Changi Airport, asMs.Zlooked atthe shiny Singapore entry stamp on herEPpass, the scene from 10 years ago suddenly came back to life – the apprentice who quietly cleaned instruments in a medical aesthetic institution was now holding a passport to the international market.
1、Ten years of sharpening the sword: the actual combat casting professional barriers
In 2009,at the age of18, Ms.Zdropped out of school to enter the medical aesthetic industry due to family poverty. From the operation of the most basic instruments to customer service, from product mixing to team management, she spent ten years to complete the transformation from apprentice to entrepreneur.
The medical beauty organization she founded in Hangzhou created the“customized service+medical grade standard“model, and has served more than 10,000 clients cumulatively, and the industry miracle of zero accidents has made her a reputation figure in the Yangtze River Delta region.“Academic degree is a piece of paper, customer satisfaction is the real diploma.“She often says this to her team.
2、Breakthrough to the sea: searching for blue oceans in red oceans
Industry data from2022stung this doer: the number of domestic medical aesthetic organizations exceeded100,000, with a clear trend of outflow of middle- and high-end clients. During her stay in Singapore, she found that there was a lack of Chinese-language medical aesthetic services in this popular medical tourism destination.
“Just as I found a gap in the market ten years ago, this time I saw an even bigger opportunity.“Ms. Zhas decided to make Singapore her first stop for internationalization, as its mature healthcare system and diverse clientele make it the perfect testing ground for building an international brand.
3. Bending the curve: the path of self-evidence for the pragmatists
Faced with the objective shortcoming of zero education, our consultant team has dug deep to find three core strengths:
10years of complete industry experience, original standardized service system, replicable business model. The application materials especially present its team training system, customer management system and other“soft power“, with detailed customer cases and business plans to build a professional image.
Only five days after theEPapplication was submitted, Singapore’s Ministry of Manpower (MOM) sent a letter of approval, with a special note from the adjudicating officer:“The applicant has demonstrated excellent industry insights and actionable business strategies“.
Photo/Mrs. Z was successfully approved for EP in Singapore!
4. The Lion City Sets Sail: The New Silk Road Extends from This Moment
Today,Ms.Z‘s medical aesthetic center is in trial operation in the Orchard Road shopping district, with Southeast Asian celebrities among her booked clients. She is even happier that the establishment of the Singapore company has allowed it to smoothly interface with Japanese beauty equipment manufacturers and Swiss anti-aging laboratories.
“EPis not an end point, but a starting point to connect global resources.“Standing in front of the floor-to-ceiling windows of Marina Bay, she is planning her blueprint for entering the Dubai market next year.
This success story, full of the flavor of the sea breeze, proves that in the entrepreneurial arena of Singapore, practical experience and business intelligence are always the hardest“academic qualifications“.
When you come to us with years of accumulated industry knowledge, we are ready to be thebridge builder whocan help you“sublimate“your experience intobusiness value.
After all, in this island of wisdom, it is never a diploma on paper that catches the eye of the adjudicator, but rather the glow of feet on the ground.
Note:References from SingaporeMOM, comprehensiveMs.Zoral collation, case data has been authorized by the client, the core information desensitized processing, reproduced must indicate the source.
