Recently, our client,companyiapplied for Singapore trademark registration andwas successfully granted inless than6months! How did they do it?
I. Client background
Catering the rise of new forces, brand protection should not be delayed
As an innovative company focusing on modern Chinese dining,iplans to use Singapore as a starting point to build a dining brand that blends traditional craftsmanship with stylish experiences.
In theprocess ofpreparing the “Oriental Taste Laboratory“concept restaurant, the management realized that in the market environment of serious homogenization of food and beverage, unique brand identity and rapid establishment of trademark moat is the key to enterprises based on the international market.
II. The Three Challenges of Trademark Registration
Time pressure:Singapore’s regular trademark review cycleof 6 to 12months, the average is9months, but the fierce competition in the food and beverage market needs to be fast landing;
Cultural Fit:Brand Identity Needs to Balance Chinese Cultural Elements with Singapore’s Local Aesthetics
Scope of protection:need to cover thecore categories ofClass43(food service),Class30(food), etc.
III. Specialized solutions
Our IP teamhas developed a customized“three-step acceleration strategy“foriCompany:
1、Intelligent pre-screening system
UsingAIscreening tools to compare theEnglish and Chinese logos of“Oriental Taste Lab“in the global trademark database.
Semantic approximation analysisacross4major languages in72hours;
Targeted adjustments are designed to avoid3potential conflict risks.
2、All process precision escort
2024.11.1 Submission of applications;
Formal review is completed within3working days;
The professional team follows up the review dynamics in real time andresponds to the review comments within15days;
Establishment of a biweekly progress notification mechanism.
Photo/i company successfully applied for Singapore trademark, theft of images must be punished!
3. Accelerated response mechanisms
Prepare a full set of evidence of use documents in advance;
Adoption of an electronic priority review channel;
Establish expert-level communication with the Intellectual Property Office of Singapore.
IV. Breakthroughs in results
Setting industry benchmark speeds
OnApril22,2025,iwas successfully granted a certificate of trademark registration, which took a total of only5monthsand 21days,40%shorter than the regular process. This breakthrough makes:
The brand’s flagship store was able to openthree monthsahead of schedule;
Successfully completedIP due diligence in3rounds of financing;
Lay the foundation for the subsequent market layout in Malaysia and Indonesia.
V. Customer testimonials
“The professional team’s precise grasp of the key points of the Singapore review allowed us to get a head start on our branding strategy.
Now that the preparation of the branch is on the agenda, this kind of efficient service is exactly what companies going abroad need most.“
–iBrand Director.
[Revelation] Singapore Trademark Acceleration Tips:
Front-end searching avoids90% ofthe risk of dismissal;
Professional document preparation shortens the correction cycle;
Real-time tracking+rapid response mechanism;
Multi-category layout to build a conservation matrix.
Consult with your intellectual property consultant to get the “Guide to Accelerated Registration of Southeast Asian Trademarks” and the latest policy interpretation, which will help your brand to get a step ahead of the rest of the world!
Note:References are sourced from Singapore atIPOS,ACRA,i, Inc. and are synthesized and reproduced with attribution.
