Brand to win the future!Scompany Singapore trademark registration fact sheet, less than6months, the success of the Singapore trademark.
I.6months to get a trademark,how didthe Scompany do it?
In the highly competitive health services industry,Shas long recognized the importance of branding strategy. As aninnovative companyspecializingin “physical and mental health courses“and“health training platforms“, theyfiled a trademark applicationwith the Intellectual Property Office of Singapore (IPOS) onDecember9,2024, hoping to lock down their brand identity before expanding into the local market. Identity rights.
As a result, theysuccessfully obtainedthe Certificate of Registration of Trademarkin Class41(Class 41) (officially granted onMay22,2025)in justunder6months.This class covers core business elements such as education and training, recreational services, fitness instruction, etc., which happens to bethe focus ofS’sdevelopment plan forthe next3 years.
It is worth mentioning that although the average time for trademark registration in Singapore is about6~9months,SCompany did not use the accelerated mechanism, but significantly shortened the waiting time by virtue of the careful preparation and professional filing in advance.
Their successful experience has given many SMEs a clear signal:it’s not the big companies that are worth registering trademarks, it’s precisely the growing companies that needa “brand moat“.
Picture/S Company was successfully approved for Singapore Trademarks, Pirated image must be taken as a warning!
Second, the3real advantagesof Singapore trademark
Why didCompanySchoose to register its trademark in Singapore? This is not by chance, but based on the following considerations:
1. Perfect legal system, brand rights and interests are guaranteed
Singapore is a member of the Paris Convention and the Madrid Protocol and has a modernized intellectual property legal system. Once a trademark is registered, it enjoysexclusive rights for10yearsand is renewable indefinitely, so as long as it is used continuously, the brand will be protected for a long time.
More importantly, Singapore courts are efficient in adjudicating intellectual property cases and have clear criteria for compensation, which can effectively combat infringement.
2. Wide coverage for brands going overseas
Registering a trademark in Singapore not only protects the local market, but also serves as the basis for international filings, with one-click filing of trademark applications in multiple countries through the Madrid system.
This is the lowest cost and shortest route to globalizationforcompaniessuch asSCorporation, whichis aiming for“Asia+International Markets“.
3. Transparent application process and easy digitization
In contrast to some countries that rely on paper filings, the Singapore Trademark Office offers afull online process, including searching, filing, payment and status tracking. Applicants only need to prepare the trademark artwork, class description and business information, and the initial filing can be completed in as little as a few hours.
The official website ofIPOSalso provides a public database, which is convenient for enterprises to search their existing trademarks and avoidthe risk of“collision“.
Third, master these skills, trademark registration twice as much with half the effort
Want toget a trademark as fast as an S-corp? The following practical strategies are worth checking out:
1. “Trademark search“in advance
Many companies realize that a name has already been registered at the application stage, causing delays. It is recommended to utilizetheIPOSpublic system to conduct a“similar trademark search” inadvanceto eliminate potential conflicts. If you are not sure whether the name is similar, you can also hire a professional agent to do a preliminary assessment.
2. Precise selection of categories and descriptions
Trademark applicationsarefiled according totheNice Classification, with different classes corresponding to different businesses. For example,CompanySchoseClass41, which covers“education, training, fitness services“and other services.
It is recommended to usethepre-approveddescriptionsprovided byIPOSto speed up the review process and reduce the risk of being returned.
3. Keeping declarations simple and compliant
The submitted content should be consistent with the actual business, avoiding over-extension or vague expressions. Drawings should be clear and free of ambiguity, and color versions are recommended to be submitted together (black and white+color) for more flexibility in future use.
4. Attention to follow-up announcements and objection periods
After a trademark application is accepted, it is usually published in the Singapore Official Gazette for two months. During this period, any third party may file an opposition, andit is toS’s credit that it has not encountered any opposition at this stage.It is advisable for companies to arrange for a person or an organization to follow up on the publication and feedback.
5. Registration is not the end of the road, it has to be used
Singapore law states thata trademark that has not been used forfiveconsecutiveyears can be revoked by another party. Therefore, companies should actively use their trademarks on official websites, promotional materials, contract documents, etc., after registration toprove that they are active by“actual use“.
Conclusion: Trademarks, a cost-effective enterprise moat
The quick registration of the trademark by CompanySnot only locks in the brand identification right, but also wins a head start for its next stage of market expansion.
In a highly open market with a sound legal system like Singapore, the earlier you lay out your intellectual property rights, the better you can prevent passive rights defense in the future. Especially in industries such as start-ups, technology services and content platforms, trademarks are not the icing on the cake, but rathera just-needed barrier.
Trademark registration is not difficult, but the real value lies in the long-term trust and exclusivity it represents. Just likeCompanyS, with professionalism, strategy and execution, in just6months, to win a brand of“identity cards“.
If you are also interested in registering a trademark in Singapore, why not take the first step today?
Note:References are fromIPOSSingapore,ACRA, and synthesized from public news reports, reprinted with attribution.
